Cheers Launches New Liver Support Supplement to Enhance Health

OCTOBER 2023 — Cheers has announced the launch of Cheers Protect, a daily liver support supplement aimed at improving liver health and overall wellness. This new product complements the company’s existing Cheers Restore, which is known for aiding recovery after alcohol consumption.

Cheers Protect is designed to support liver function regardless of alcohol consumption. The product contains a higher concentration of L-cysteine, a precursor to glutathione, which is vital for liver health. Glutathione is an important antioxidant that helps mitigate oxidative stress in the liver, which can be depleted by alcohol consumption, environmental factors, and aging.

The introduction of Cheers Protect comes as a response to the growing awareness of liver health. According to the American Liver Foundation, approximately 4.5 million Americans suffer from liver disease, highlighting the need for effective liver support supplements. Cheers aims to address this issue by providing a product that not only benefits those who consume alcohol but also supports overall liver health for everyone.

Cheers Restore, the company’s flagship product, has gained popularity since its appearance on Shark Tank in 2018. It is designed to help individuals recover from the effects of alcohol consumption, making the following day feel more manageable. By taking Cheers Restore after drinking, users can alleviate symptoms associated with GABA rebound and acetaldehyde exposure, two primary factors that contribute to hangover symptoms.

The formulation of Cheers Protect is based on scientific principles. L-cysteine binds to acetaldehyde, a toxic byproduct of alcohol metabolism, forming a non-toxic compound that helps neutralize its harmful effects. This proactive approach to liver health is particularly beneficial for those who may not drink alcohol regularly but are exposed to other stressors that impact liver function.

In a statement, the CEO of Cheers emphasized the importance of liver health, stating, “Our goal is to empower individuals to take control of their liver health, whether they drink alcohol or not. Cheers Protect is a step towards achieving that goal by providing essential nutrients that support liver function and overall well-being.”

The launch of Cheers Protect is timely, as consumers increasingly seek health supplements that offer preventive benefits. With a focus on liver health, Cheers aims to fill a gap in the market for effective daily supplements that cater to a wide audience, from social drinkers to health-conscious individuals.

Cheers Protect is now available for purchase online, and the company encourages consumers to incorporate it into their daily health regimen. By combining Cheers Protect with Cheers Restore, users can optimize their liver health and enhance their overall quality of life.

“Our goal is to empower individuals to take control of their liver health, whether they drink alcohol or not. Cheers Protect is a step towards achieving that goal by providing essential nutrients that support liver function and overall well-being.”

With the introduction of Cheers Protect, Cheers continues to lead in the health supplement industry by addressing the crucial need for liver support. The combination of Cheers Protect and Cheers Restore offers a comprehensive solution for maintaining liver health and enhancing overall wellness.