Synup, a leader in agency-focused marketing technology, today announced the launch of its Location Data Connector, which keeps location data on brand websites in sync with Synup automatically. When an agency or brand updates hours, an address, or a phone number in Synup, the change shows up on every connected website on its own, with no second pass on the CMS to keep things aligned.
Multi-location brands and the agencies that serve them have been stuck with a tedious problem for years. Hours change for a holiday, a phone number gets updated, a store moves a few doors down, and someone has to log into Synup, then the CMS, then a few third-party widgets, and update the same fact in each place. The work is repetitive, easy to forget, and the small inconsistencies that creep in cost businesses calls and visits they never see.
“Keeping location data accurate across every digital touchpoint has been one of those tasks that quietly drains agency hours,” said Ashwin Ramesh, Founder and CEO of Synup. “You change a closing time in one system, then you have to remember to change it in five more, and the one place you forget is the one a customer ends up reading. Our Location Data Connector takes that whole job off the table. An agency updates a location in Synup, and the website reflects it the next time someone loads the page.”
Why This Matters for Agencies
The marketing agency industry is valued at $18 billion annually, with over 50,000 agencies serving small businesses across the country. For agencies running client websites alongside their listings work, location data has always lived in two places at once, and getting the two to agree has meant constant babysitting. A wrong phone number on a site or hours that do not match what Google shows is the kind of small error that loses calls, hurts local search rankings, and erodes the trust clients place in their agency.
The Location Data Connector treats Synup as the single source of truth for location information. A change made in Synup shows up on the live website within seconds, with no separate publishing step and no risk of one channel falling out of date with another.
What Agencies Can Do With the Location Data Connector
● Push updates to every site automatically. Edits made in Synup appear on the client’s website right away, so hours, addresses, and contact details stay current without anyone running a manual update.
● Work with the website platforms you already use. The connector supports third-party CMS platforms and custom-built sites alike, so agencies do not have to migrate clients off existing infrastructure to use it.
● Keep every client in sync from one dashboard. Multi-location brands can see which sites are connected, when they last synced, and where data is flowing, all in one view inside Synup.
● Control what syncs and where. Configurable sync settings and domain whitelisting let agencies decide which fields go where, which is useful when different clients want different details on their public pages.
● Cut the busywork that drains agency hours. What used to be a recurring ticket for every hours change or phone number update becomes something an account manager handles once, in Synup, and forgets about.
“We built this for the agencies who told us their teams were spending half a day a week chasing down small location edits across client sites,” said Roshan Agarkar, VP of Product at Synup. “That work has no leverage. Nobody renews a contract because their site hours got updated on time. Pulling it off the to-do list lets account managers spend their time on the work that actually grows the relationship.”
Available Now
The Location Data Connector is available now to all Synup agency and reseller partners, along with multi-location businesses on the platform. It works inside existing white-label configurations and does not require any changes to current Synup setups. For more information and to schedule a demo, visit www.synup.com.
About Synup
Synup is the leading white-label platform for agencies managing their clients’ local presence. The company provides tools & API for local listings management, reputation management, social media, and local search optimization. With Synup OS and now its Location Data Connector, Synup continues to invest in the technology infrastructure that helps agencies scale efficiently and profitably. Synup started from a simple hunch: small businesses need someone in their corner when it comes to marketing. Thousands of agencies run their local marketing on Synup. Between them, they’ve put more than a million business locations on the platform over the years.
Media Contact
Company Name: Synup Corporation
Contact Person: Niladri Sarkar
Email: Send Email
Phone: 929-560-4260
City: New York
State: NY
Country: United States
Website: www.synup.com
Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: Synup Launches Location Data Connector to Sync Business Information Across Client Websites for Marketing Agencies
