Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today announced an expansion of its Audit*E tool for small- and medium-sized businesses, offering free and low-cost subscription tiers aimed at democratizing generative engine optimization (GEO) insights for companies of all sizes.
Launched a year ago, Audit*E is Bospar’s groundbreaking application that helps companies analyze how they rank versus rivals across AI platforms. The tool provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.
Insights Audit*E generates surface via a shareable performance dashboard that compares results over time, including brand prominence, technical readiness and competitive comparison. Such insights are essential in helping brands position themselves for the increasingly outsized role AI-powered search plays in influencing how potential customers, investors and partners research companies.
GEO Now Democratized For All Organizations
Even as companies race for ranking supremacy at a time when AI model platforms are quickly becoming the new lighthouses for discovery, some are working with bare budgets. While they know the importance of digital marketing and SEO, many brands are not served by the platforms built for enterprises and agencies with multiple clients.
To address this disparity, Audit*E now includes:
- A free level with a monthly audit credit that runs across three models: OpenAI GPT, Anthropic Claude and Google Gemini
- A $19/month subscription that allows two audits per month across 11 models
- A custom subscription option consisting of multiple reports monthly, multiple domains and custom queries
“Since we launched Audit*E one year ago, clients have benefitted immensely from the incredible value the tool offers, from insights about how they stack up against competitors to critical data about brand positioning,” said Curtis Sparrer, principal of Bospar. “We’d always planned to make Audit*E more widely available and affordable to more organizations, and now we have, with these free and low-cost subscription offerings.”
Why Audit*E is a Market Differentiator
Most GEO tracking tools charge enterprise prices while only supporting a few of the major LLM services, such as ChatGPT, Perplexity and Gemini. Audit*E evaluates company presence and content performance across 11 major AI models, including OpenAI, Anthropic, Google, Microsoft, xAI, DeepSeek, Moonshot, Meta, Mistral, Cohere and Perplexity. Few services cover DeepSeek or Mistral, which is critical for companies targeting Asia or Europe.
Additional Audit*E differentiators include:
Continuous auditing. Unlike most GEO tools, which serve up reams of tracking data that require analysis and prioritization, Audit*E delivers a regular check-up. This is especially valuable for smaller businesses, which benefit from a monthly report card rather than unsorted data.
Actionable recommendations. Every finding comes with a recommendation, and every recommendation is tied to a task, so brands know exactly what and how to fix. Many other platforms run the review and then make companies pay again to see the results and the suggested actions.
Technical health checks. Most GEO tools check what external AI tools say about a brand. Audit*E analyzes an organization’s website, then runs a technical health check for errors that can hinder visibility, such as slow pages or poor site structure, that prevent AI from finding and surfacing relevant brand content.
From SEO to GEO: How the AI Era Has Redefined Search for Brands
Unlike traditional search engines where companies can use SEO best practices to optimize for specific keywords, AI platforms synthesize information from multiple sources to generate responses. While still an important aspect of online presence, SEO strategies alone aren’t enough to succeed on AI platforms.
Audit*E differs from traditional SEO tools that focus on search engine rankings. It addresses large language model optimization (LLMO) and visibility on AI platforms. The tool generates customized task lists for improving performance on each platform. Users can track improvements over time and benchmark against competitors.
Audit*E’s value extends beyond visibility. Sometimes AI platforms present outdated or even hallucinated information, highlight competitors or fail to recognize expertise in key areas. In at least one instance, the tool saved a company from the brand awareness version of an existential threat.
GEO proved its value for RealSense, which was preparing to spin off from Intel when AI platforms, relying on incorrect data, declared the company had ceased operations. Applying GEO best practices, Bospar seeded the web with authoritative content, influencing the AI platforms on the way to garnering 500-plus articles, a 4X surge in website traffic and significant social media momentum.
On September 22, RealSense announced it was acquired by Cognex for approximately $500 million, 10X the $50 million Series A it raised 14 months ago.
“AI has made PR more important, not less,” said Sparrer. “Strategic PR is what earns the mentions the AI platforms pull from when they recommend companies, and Audit*E shows companies exactly how these platforms see them based on their earned media footprint. These are critical insights when every brand is searching for a competitive advantage.”
Availability and Rollout
Audit*E is now available as a subscription service designed for small- and medium-sized businesses and startups. To sign up, or learn more, visit: https://audit-e.ai/
Additional Resources
For more information on how AI is changing how businesses find solutions and suppliers and why Audit*E is the right tool at the right time see:
- Forbes contributor Sandy Carter’s article about why generative AI is the new front door, in which she extensively discusses Bospar’s Audit*E
- Journalist Jane King’s recent interview with Curtis, in which he explains how AI is challenging Google’s dominance in business research
- Researchscape’s Tony Cheevers and Curtis discuss why Bospar built Audit*E, and how it helps brands understand how they are showing up in AI queries, and what they can do to improve their standing
- Politely Pushy Podcast’s Eric Chemi interviews Bospar Principal Curtis Sparrer and Freshwater Creative Founder Jennifer Devine on how Audit*E solves the critical challenge regarding the influence of AI-powered search engines
View source version on businesswire.com: https://www.businesswire.com/news/home/20260930287139/en/
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