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Sonoran University Launches Natural Pass, a Membership-Based Approach to Naturopathic Primary Care
TEMPE, AZ, UNITED STATES, October 27, 2026 /EINPresswire.com/ — Sonoran University of Health Sciences is excited to announce it has launched Natural Pass, a new tiered membership program designed to make naturopathic healthcare more accessible to Arizonans. The Direct Primary Care model shifts care from transactional, appointment-based visits to an ongoing relationship with a trusted care team, giving patients consistent access to preventive, whole-person healthcare.
“We created Natural Pass to provide patients with an experience that goes beyond the sporadic, once-a-year doctor’s office visit,” said Dr. Jessica Mitchell, Vice President of Clinical Affairs. “The program is meant to create lasting relationships between clients and their care team in an affordable, accessible format.”
Natural Pass addresses common challenges patients face in today’s healthcare environment, like unpredictable costs, reactive symptom-based treatment and limited access to personalized care. Through this transparent model, patients receive ongoing support for their everyday health needs, redefining healthcare with clarity and confidence. Benefits include longer, more frequent appointments, a multidisciplinary care team with expertise across multiple areas of medicine, no deductibles, no copays, no hidden fees and much more.
The program offers multiple monthly membership levels, including:
Healthy Pass: $59 per month – Includes unlimited doctor visits and same-day telehealth appointments
Wellness Pass: $85 per month – Includes unlimited doctor visits, acupuncture and hydrotherapy in office, and same-day telehealth appointments
Lifestyle Pass: $150 per month – Includes everything in the Wellness Pass, plus advanced diagnostic labs, hormone testing, monthly Medicinary savings, and IV therapy benefits, providing members with a comprehensive approach to optimizing long-term health and wellness.
To celebrate its inception, Sonoran University is waiving the program’s $150 enrollment fee for a limited time.
This launch underscores the institution’s commitment to leading innovation in naturopathic healthcare, creating a modern alternative to insurance-driven care models and helping more individuals take a proactive approach to lifelong wellness.
Those interested in learning more or signing up for Natural Pass can visit patients.sonoran.edu/your-visit/ways-to-visit/ or call and speak to a representative at 480-970-0000. For more information on Sonoran University, please visit sonoran.edu.
About Sonoran University of Health Sciences
Sonoran University of Health Sciences is a private non-profit and internationally recognized higher education institution accredited by the Higher Learning Commission. The University’s College of Naturopathic Medicine, College of Nutrition, and School of Mental Health’s evidence-based program offerings shape a healthier future by supporting students as they train to excel as healthcare professionals.
Serving the University’s mission, the Sage Foundation for Health supports several Community Clinics focused on providing free naturopathic medical care to local under-resourced communities. The College of Nutrition’s Virtual Center for Personalized Nutrition provides personalized and evidence-based care delivered at no cost. The Ric Scalzo Institute for Botanical Research is a state-of-the-art laboratory seeking to improve therapies for global health concerns. The University’s Clinical Care branch operates open-to-the-public clinics and Medicinary, Arizona’s largest natural pharmacy. The Medical Center provides naturopathic healthcare to patients seeking evidence-based complementary services. The Neil Riordan Center for Regenerative Medicine focuses on non-opioid solutions to pain and pain management.
Krista Tillman
Sonoran University
+1 480-274-3486
krista@evolveprandmarketing.com
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