Crisp has launched a new platform for CPG brands, brokers, distributors and retailers to speed time to insights and time to action through a unified infrastructure that embeds AI across existing retail workflows to meet the unique needs of each organization. Built on top of the Crisp Retail Data Foundation, Crisp Halo seamlessly integrates agentic AI with sales and supply chain data enabling brands to quickly analyze sales, revenue, inventory and retail performance, uncover why results are happening, and implement changes immediately.
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AI Built to Run Retail
Crisp Halo embeds AI into every aspect of a CPG brand’s retail operations so customers can easily identify the root cause of any sales trend or supply chain issue. CPG brands can access data from their retail partners down to the SKU or store level, enrich data to align with their organization’s product hierarchy and customize workflows to achieve desired outcomes, all within a consistent data governance layer.
For organizations with strict data residency or security requirements, Crisp Halo can also run fully within a customer’s own infrastructure, giving IT and security teams complete control over where retail data lives while still delivering the same unified AI experience.
“Retail and CPG leaders have spent years building a governed data foundation on Databricks, and the AI they adopt should run on that foundation, not around it. Crisp Halo runs directly in the customer’s Databricks workspace, using Unity Catalog for governance and Model Serving for inference, so brands get retail-specific intelligence on data that never leaves their environment. That is how retail enterprises turn context-aware AI into real business results,” said Rob Saker, Global VP, Consumer Industries at Databricks.
Two new products are also launching within the Crisp Halo platform today. Both the Central Desk and the Customer Desk enable CPG brands to build highly customized reports and drill down into any dashboard element to query underlying retail data across SKUs in seconds, all within the same user interface.
The Central Desk is designed for category management, revenue growth management, sales strategy and supply chain planning and gives teams visibility across their retail portfolio. Brands can track performance across every product, store and distribution center, trace movement to specific stores and items, and understand which events are driving changes.
The Customer Desk supports account teams that work with national retailers and includes metrics, operational logic and terminology specific to each retailer, allowing for more nuanced analysis.
“A lack of unified retail data, industry-specific context and AI analytics capabilities has limited CPG brands from better collaboration with retail partners for too long,” said Are Traasdahl, CEO and founder of Crisp. “Crisp Halo solves these challenges by bringing together Crisp’s retail-centric data foundation, AI capabilities, analytics and insights together in one platform. Unlike traditional platforms with bolted-on AI capabilities, Crisp Halo lets CPG teams get to answers they can trust in seconds that address the “why,” not just ” what happened.” This accelerates time to action, improves business outcomes, and strengthens retail partnerships. Crisp Halo also gives brands the choice to run the platform within their own infrastructure, so they never have to trade control for capability.”
ROI Realized by Leading CPG Brands
Leading CPG companies have tested the new platform through Crisp’s Beta program and are already uncovering valuable insights with national retail partners.
“At Kettle Cuisine, the constraint has never been ideas. It is the hours our team has to invest in order to analyze every account, SKU and scenario. AI changes that, but only if it is built for CPG and properly governed, because faster answers without provenance are just more noise. Crisp Halo pairs deep retail expertise with AI that can run inside a company’s own environment, so our team can make more decisions, earlier, on data we trust,” said Peter Hall, CEO of Kettle Cuisine.
Additional Crisp Desks are under development and will be launched in the coming year. For more information or to schedule a demo, please visit https://www.gocrisp.com/talk-to-an-expert.
About Crisp
Crisp is the leading vertical AI company built to strengthen trusted partnerships across the retail ecosystem, sharpening alignment and execution with retail-specific semantics and skills that drive sales, profit, and competitive advantage. Purpose-built for retail, Crisp’s Halo platform runs on an accurate, fully traceable data foundation, so every AI recommendation is grounded in retail-grade data, not guesswork.
Today, more than 7,000 consumer brands, retailers, and distributors, including 90 of the top 100 CPGs, rely on Crisp to reduce disputes, accelerate alignment, and improve execution across the retail ecosystem.
Learn more at gocrisp.com.
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